Integrated Marketing Specialist

  • Infobip
  • Moscow, Russia
  • 20/11/2021
Full time

Description

Qualifications

· Create local integrated marketing strategy - with key stakeholders to identify local market target solution focus, verticals, events, industry bodies, associations, accounts to implement local brand awareness and thought leadership campaigns.

· Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements.

· Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required.

· Work with PR Manager and Content Manager on Local Awareness programs with Industry Bodies & Associations.

· Support regional requirements on regional/website – translate/ localize.

· Work with PR & Sales Executives to be nominated and prep for local industry award submissions and panels.

· Assist with annual marketing plans and associated budgets.

· Develop and execute a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner Recruitment events and Conferences/seminar, Customer Events.

· Organize events: manage budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, logistics.

· Work with regional marketing team (content manager others) for developing key messaging, content and communication for events in line with regional content strategy and events objectives.

· Plan on-site demos and activations with pre-sales team.

· Book both paid and earned thought leadership activities including roundtable participations, panel discussion...etc. in collaboration with Regional PR Manager.

· Work with regional content manager to create landing page content and ensure Set up of landing pages with HQ teams for webinar registration. (Align with DG team as per RACI).

· Work with Regional SM to promote webinars and 3rd party events.

Additional Information

Why our employees choose us (and stay)?

  • Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. You can look forward to working with the likes of Viber, Zendesk, O2 and… Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users!
  • Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
  • Learn as you grow – Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
  • Connect globally  – Work with people from different countries, participate in the biggest IT and Telecom events, join us in our Summer Connect conference in Croatia. We put the “global” in globalization.
  • Dollars & Sense of Wellness – Competitive salary, health benefits, covered travel expenses, discounted corporate gym memberships, employer paid benefits, flexible work environment, kitchen stocked with the usual suspects plus special requests… Talk about a balanced lifestyle! 

We do not ask for any fees (refundable or non-refundable) at any stage of the job application and or recruitment process. We, therefore, appeal to job seekers not to respond to any such requests.

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