Social Media Marketing Specialist

  • Infobip
  • Jersey City, NJ, USA
  • 20/11/2021
Full time


The Social Media Marketing Specialist supports a cross-functional marketing team in the North American region on campaign planning, content curation, and strategy across social media platforms. Reporting to the Head of Marketing—North America, this role will contribute to the initiatives that drive brand awareness in key verticals and segments.

We're looking for someone who can connect strategic marketing plans with unique and engaging content for social. You’ll coordinate with in-region marketing and growth teams as well as our HQ brand marketing and communications teams based overseas. The right candidate is curious, organized, data-driven, and highly collaborative.

  • Builds and implements the regional social content strategy and manages the scheduling calendar
  • Leads the regional employee social advocacy program
  • Aligns social strategy to regional marketing objectives and integrated campaigns
  • Coordinates and supports the activation of global brand campaigns and social initiatives in North America
  • Collaborates regularly with integrated marketing managers, PR/comms experts, content writers, creative designers and event marketing managers
  • Increases brand visibility and generates web traffic through social promotion and distribution
  • Identifies new opportunities to repurpose and stretch content across social channels
  • Coordinates with the growth team to ensure social campaigns are set to track properly
  • Coordinates social amplification and targeted audience with the media team
  • Crafts briefs and works with external vendors on content and creative production
  • Identifies emerging trends, new technology and opportunities for growth
  • Monitors performance, analyzes data, uses optimization strategies for continual improvement


  • Familiarity with major social platforms: LinkedIn, Twitter, Facebook, Instagram, Snapchat, Reddit, Tiktok
  • Data-driven analytical thinker with an understanding of awareness-level KPIs (e.g. impressions, reach, frequency, referral traffic, etc)
  • Excellent proof-reading skills and attention to details
  • Excellent organizational and time management skills
  • Able to prioritize, delegate and manage multiple, potentially conflicting tasks
  • Able to work effectively with a creative, global workforce and within a virtual team
  • Thrive in a fast-paced, dynamic environment where individual initiative is critical
  • Flexibility, willing to step up to the challenge with a creative, innovative and growth mindset


  •  3+ years of experience in content creation and digital/social marketing, preferably in tech, B2B or B2B2C
  • Hands-on experience in building marketing strategies and managing creative or content projects from end-to-end
  • Familiarity with sales/marketing systems, analytics, competitive research platforms, or social media tools (ex. SFDC, Google Analytics, QlikSense, SEMRush, Falcon or similar)
  • Experience in web content management tools a plus

Additional Information

Why our employees choose us (and stay)?

  • Awesome clients – We serve and partner with the majority of the leading brands, banks, social networks, mobile operators, OTTs, aggregators and many more. 
  • Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
  • Learn as you grow – Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development.
  • Connect globally  – Work with people from different countries, participate in the biggest IT and Telecom events. We put the “global” in globalization.
  • Great Environment – Team spirit, passion, creativity and persistence are the drivers of our company.
  • Pay & Perks – Competitive salary, health benefits, travel allowance, a team taking care of all the equipment you need, team buildings and other organised activities. Talk about a balanced lifestyle!

Plus, our North American offices have become Great Place to Work-Certified™ #LI-MM1

We do not ask for any fees (refundable or non-refundable) at any stage of the job application and or recruitment process. We, therefore, appeal to job seekers not to respond to any such requests.