Senior Integrated Marketing Specialist

  • Infobip
  • Munich, Germany
  • 17/11/2021
Full time

Description

Main Responsibilities:

  • Create and own local integrated marketing strategy - partner with key stakeholders to identify local market target solution focus, verticals, events, industry bodies, associations, accounts to implement local brand awareness and thought leadership campaigns.
  • Work with PR, Social and Content to deliver and execute local brand awareness and thought leadership campaigns to meet local requirements.
  • Localize corporate brand awareness campaigns, product launches, content and other marketing materials as required.
  • Support regional requirements on regional/website – translate/ localize.
  • Work with PR & Sales Executives to be nominated and prep for local industry award submissions and panels.
  • Assist with annual marketing plans and associated budgets.
  • Develop and execute from A to Z a regional Events & Tradeshow calendar including Webinars, industry events, breakfast briefings, exec dinners, virtual events, Partner Recruitment events and Conferences/seminar, Customer Events:  budget management & price negotiation, internal event processes, synchronization with local sales & marketing teams and HQ marketing teams, branding collateral, logistics.
  • Work with regional marketing team for developing key messaging, content and communication for events.
  • Plan on-site demos and activations with pre-sales team.
  • Book both paid and earned thought leadership activities including roundtable participations, panel discussion...etc. in collaboration with Regional PR Manager.

Qualifications

More about you:

  • Have 5+ years of demand generation and/or marketing program experience with a Business-to-Business IT software company: proven marketing success with SaaS solutions is a benefit.
  • Be a strong independent researcher and concise communicator both verbally and in writing with the ability to understand and develop messages for a wide range of issues and audiences.
  • Be disciplined, organized and demonstrate the ability to lead others to success.
  • Experience managing multiple stakeholders in a matrix organization.
  • Be able to understand and translate highly technical information to a lay community, ensuring its relevance to the local market or sector.
  • Be able to prioritize, delegate and manage multiple, potentially conflicting tasks.
  • Be able to work effectively with a creative, global workforce and within a virtual team.
  • Have experience in successfully using sales and marketing systems, programs, and analytics to monitor and measure results (ex. Eloqua, SFDC).
  • Thrive in a fast-paced, dynamic environment where individual initiative is critical.
  • Flexibility, willing to step up to the challenge with a solution focused mind set.
  • You are fluent in English and German

Additional Information

When you become part of Infobip you can expect:

  • Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. Seriously, our clients are really cool. Work with the world’s leading companies and impact how they communicate with their users!
  • Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.
  • Learn as you grow – Starting with a fantastic onboarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.
  • Connect globally – Work with people from all over the world. We put the “global” in globalisation.
  • Pay & Perks – Competitive salary, a team taking care of all the equipment you need, team building and other organized activities ... Talk about a balanced lifestyle!

We do not ask for any fees (refundable or non-refundable) at any stage of the job application and or recruitment process. We, therefore, appeal to job seekers not to respond to any such requests.

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