Global Head of Content Marketing

  • Infobip
  • London, UK
  • 17/11/2021
Full time


Why is this role important at Infobip?

Reporting to the Senior Global Director of Brand, we are seeking a results-driven Global Head of Content Marketing to lead the long-term planning and ongoing programs for our company's content marketing strategy. You will be collaborating with our marketing team and key stakeholders and you will be guiding your global content marketing team through the key stages, and overseeing the deployment and optimization of our content.

This role will manage the Infobip Global Content Engine, overseeing message development, editorial, content production and internal content marketers, whilst operating as “head content creator” in charge of building the narrative that positions Infobip as a strategic leader within our industry. You will work closely with cross functional leaders to develop and drive the company point of view and key narratives, as well as leading the development of thought leadership content and campaign assets to support outbound, inbound and demand generation goals.

The ideal candidate is a storyteller, collaborator, problem solver, and idea generator with a deep understanding of content marketing.

What will you be doing?

  • Take overall ownership of our content marketing strategy, working with the existing team of 6 content marketers to devise and implement a strategic approach to content marketing
  • Being responsible for content strategy, calendar and development, as well as management of all relevant content and assets
  • Define objectives and KPIs for content, and deliver reporting to measure success
  • Be a source of creativity and inspiration for the content marketing team as a whole
  • Leading the creation of messaging and compelling stories based on target personas, key trends, competitive landscape, and points of differentiation.
  • Own, drive and create content, from conceptualisation through to creation, editing and amplification across all channels
  • Champion the principles of user-centric content
  • Leverage data insights to develop new content themes and topic ideas, to gauge content impact and effectiveness, and to inform future strategy
  • Analyzing content performance and determining how to make changes to content to best optimize performance.
  • Develop standards and best practices for content creation and distribution (human and tech perspective) ensuring consistency with our brand voice, style and tone
  • Constantly review customer/user & competitor insight, to ensure we are always close to the customers’ needs and wants.
  • Support regional teams in developing new, engaging content across all mediums
  • Ensure consistency in global content strategy where possible and apply local adjustments, where is needed.
  • Ensure all onsite content is optimised for SEO, monitoring web traffic metrics to ensure content is driving brand awareness and traffic to the website
  • Work with the SEO team to create content that ranks well and converts visitors into sign-ups and demo requests
  • Working with the technical team on the implementation of the appropriate CMS.


Required qualifications:

  • An experienced B2B marketer and self-starter with significant experience working in a B2B and content marketing environment.
  • 8+ years of experience in content marketing, ideally at a global level, within the technology industry
  • CPaaS/ SaaS experience is a plus
  • Proven experience in developing world class written and video content that drives engagement and demand across digital channels
  • Working knowledge of contemporary SEO practices, frameworks and algorithm updates
  • Familiarity with Google suite including Google Analytics, Google Search Console, and Google Ads Manager
  • Ability to work closely with other areas of expertise, including integrated and product marketing, engineering, creative, growth team and others.
  • Understanding of SEO and keyword research, content discovery, and content technology
  • Extremely organized with a strong attention to detail; Passionate about your work.
  • Experienced in project management, able to set briefs and project plans to achieve marketing objectives and ensure all deadlines are achieved.
  • Extensive knowledge of advancements and trends in content.
  • Superb leadership, collaboration, and communication skills.
  • Excellent organizational and time-management skills.

Location: The preferred place of work is UK. But we're open to any other country in Europe! If you're a native English speaker, we'd love to meet you!

Additional Information

Why our employees choose us (and stay)?

  • Never a dull moment – We work with powerful companies with strong impact, which pushes us to work on the highest possible level. Work on uncharted challenges and push boundaries daily.  
  • Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve. 
  • Learn as you grow – Starting from the Academy as an onboarding program, to internal education, education resources, e-learning to external education, we invest heavily in employee learning and development. 
  • Connect globally – Work with people from different countries, participate in the biggest IT and Telecom events, join us in our Summer Connect conference in Croatia. We put the “global” in globalization. 
  • Compensation & Benefits – Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, a team taking care of all the equipment you need, team buildings and other organized activities, company library, organized sports, kitchen stocked with the usual suspects... Talk about a balanced lifestyle!

We do not ask for any fees (refundable or non-refundable) at any stage of the job application and or recruitment process. We, therefore, appeal to job seekers not to respond to any such requests.