Global Content Marketing Specialist

  • Infobip
  • Remote (London, UK)
  • 17/11/2021
Full time

Description

Why is this role important at Infobip?

This is a chance to work with a lean team nestled within a global organisation with big ambitions, and even more passion. Working on varied content projects, you will be responsible for producing and creating content for marketing that sets us apart from the competition and supports our revenue ambitions.

What will you be doing?

  • Creating and producing marketing content, for thought leadership (part of our brand building) and demand and lead generation (for short term revenue generation). Our content aims to attract and engage our target audience and converts them into contacts or sales prospects.
  • Keeping on top of workload, communicating healthily with stakeholders and being able to build fit-for-purpose collaborations across the organisation to manage deadlines.
  • Publishing content to Infobip.com Resources, within set guidelines.
  • Producing editorial videos in-line with our content marketing strategy.
  • Creating visually led stories for brand content on social.
  • Liaising with other teams to develop product and/or coverage-related stories that inform and entertain our target audience, converting them into prospects.
  • Liaising with others to distribute and promote our marketing content across owned, earned and paid channels to raise awareness and generate demand.
  • Working with partners to amplify our distribution efforts.
  • Supporting analysis and reporting of content performance.
  • Supporting the optimization of our content programs.
  • Keeping up with the tech industry and marketing trends.

Qualifications

More about you:

  • Demonstrable experience delivering content marketing that elegantly aligns audience wants with business needs.
  • Experience in (or curiosity to grasp) B2B tech from the vantage point of decision-makers and users.
  • Gifted and curious storyteller who takes pride in delivering meticulously crafted stories.
  • Stylish writer and meticulous copy editor — even if visual formats are your go-to.
  • Thrive in collaborative environments that trust and empower you to deliver autonomously.
  • Effective communicator who can build and maintain meaningful working relationships with stakeholders –– across functions and locations, internally and externally.
  • Enjoy discovering what works, what doesn’t (i.e. measurement) ...and consequently, you use critical reasoning to suggest creative initiatives.
  • Creative thinker who makes connections, finds patterns and uses their imagination to get our content noticed.
  • Proud to possess an entrepreneurial spirit and an ‘always learning’ mindset.

Additional Information

Why our employees choose us (and stay)?

Opportunity knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! Whether it’s horizontal, vertical, or angular, we want to support the path that you want to carve.

Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more, such as Viber, Zendesk and O2. Work with the world’s leading companies and impact how they communicate with their users!

Pay & Perks – Competitive salary, travel allowance, a team taking care of all the equipment you need, team buildings and other organized activities, company library, organized sports, kitchen stocked with the usual suspects... Talk about a balanced lifestyle!

Connect globally – Work with people from different countries, participate in the biggest IT and Telecom events, join us in our Summer Connect conference in Croatia. We put the “global” in globalization.

We do not ask for any fees (refundable or non-refundable) at any stage of the job application and or recruitment process. We, therefore, appeal to job seekers not to respond to any such requests.

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