Senior Customer Marketing Manager, North America

  • Infobip
  • Jersey City, NJ, USA
  • 17/11/2021
Full time


As a Senior Customer Marketing Manager focusing on the North American market, you will build and launch the integrated marketing strategies specifically focused on our enterprise customers. You have a deep understanding of the customer journey, how to drive adoption and maximize retention. With a data-driven approach, you constantly measure and quantify the impact of your programs for continual improvement.

Reporting to the Head of Marketing – North America, you’ll architect and execute key regional customer initiatives while supporting the global customer marketing program—creating alignment, support, and collaboration across the business. This role is highly visible and works cross-functionally with in-region marketing colleagues as well as an extended global team in product marketing, customer success, brand, growth, and revenue.


Key Responsibilities

  • Develop a regional customer marketing strategy that supports regional business plans as well as the global customer marketing strategy.
  • Create highly engaging campaigns for key customer segments to optimize onboarding, drive platform adoption and increase opportunities through cross-sell and up-sell campaigns.
  • Lead with data-driven decisions to help drive and optimize the regional customer marketing strategy.
  • Work closely with the global customer marketing team to share ideas, introduce new initiatives, and adapt global programs to work in-region.
  • Apply a deep understanding of integrated marketing best practices - including email marketing, in-product marketing, webinars, events, content and more.
  • Develop and own customer advocacy programs that deepen brand equity such as NAM Customer Advocacy and Client Advisory Board.
  • Coordinate content development with internal teams in brand & communications, events, social media, and content or external agencies and resources.


  • Bachelor's Degree and/or related experience.
  • 7+ years experience in B2B SaaS marketing, with at least 3+ years focused in customer marketing or customer advocacy.
  • In-depth experience using sales and marketing systems, ad platforms, and analytics to monitor and measure results (ex. SFDC, Google Analytics).
  • Expert cross-functional partner and collaborator with the ability to build strong relationships, define clear swim lanes, align to common goals, and quickly drive towards results.
  • Experience in M&A communications and programs preferrable.
  • Demonstrated track record of creating and executing marketing programs that drive customer and business outcomes.
  • Highly analytical and data driven.
  • Be able to work effectively with a creative, global workforce and within a virtual team.
  • Thrive in a fast-paced, dynamic environment where individual initiative is critical.
  • Flexibility, willing to step up to the challenge with a creative, innovative and growth mindset.

Additional Information

Why our employees choose us (and stay)?

  • Awesome clients – We serve and partner with the majority of the leading brands, banks, social networks, mobile operators, OTTs, aggregators and many more.  

  • Learn as you Grow – Starting from our Academy as an on-boarding program, to internal education, education resources, e-learning to external educations, we invest heavily in employee learning and development.  

  • Opportunity Knocks. Often. – Being a part of a growing company in a growing industry – we challenge you not to grow! 

  • Never a Dull Moment – We work with companies that have a large impact, which pushes us to work to the highest possible level. You will have the opportunity to work on unique challenges and push the boundaries.

  • Great Culture – Team spirit, passion, creativity and persistence are the drivers of our company.  

  • Pay & Perks – Competitive salary, travel allowance, expatriate compensation packages for your business trips, rewards and holiday bonuses, team buildings and other organized activities. We value a balanced lifestyle! 

Plus, our North American offices are Great Place to Work-Certified™ Come and join us! #LI-MM1

We do not ask for any fees (refundable or non-refundable) at any stage of the job application and or recruitment process. We, therefore, appeal to job seekers not to respond to any such requests.