Head of Marketing, APAC

  • Infobip
  • Hong Kong
  • 17/11/2021
Full time

Description

  • Partner with an enthusiastic global marketing team to develop and manage a  marketing plan across the designated territory, built on the target audiences, and to identify innovative marketing ideas for customer acquisition and growth.
  • Ability to build an integrated marketing plan across events, PR, partnerships, digital advertising, account-based marketing, and thought leadership campaigns to drive growth within the targeted region
  • Oversee the regional content strategy and implement powerful and engaging content for distribution via local channels
  • Work closely with the Event Manager to drive innovative event experiences and culturally relevant content aligned to the different markets
  • Work with global marketing agency and/or global digital marketing team to develop and execute online ads, paid media and inbound marketing to drive lead acquisition
  • Manage the region’s customer advocacy program and partner with global customer marketing teams.
  • Support with the PR agency relationship, help with the brand storytelling and identify matter experts across the region’s business
  • Build and cultivate relationships with key partners and influencers in the industry
  • Drive projects, adhere to budgets, and oversee functions including content development, media relations, event planning and digital experience.
  • Forecast and track ROI of campaigns to meet and/or exceed the regions pipeline, revenue and retention targets aligning with the regional marketing budget
  • Follow competitor activities and facilitates the distribution of information to the business areas and marketing.
  • Align with and manages relations with the regional marketing coordinator at HQ as well as other key stakeholders at HQ, liaise, maintain schedules and reports.
  • Monitor invoicing and ensure appropriate sign-off according to office policy.
  • Support regional requirements on regional /corporate website

Qualifications

  • 10+ years of experience in leading marketing teams across a wider region
  • Experience in managing numerous projects simultaneously, in a fast-paced, adaptable environment
  • Have experience with owning and managing budgets
  • Are agile and understand the various marketing pillars
  • Have customer-centricity as a mindset
  • Know how to identify the most relevant opportunities for innovation and improvement
  • Have the experience of designing and delivering processes within a large organization
  • Enjoy both strategic thinking and hands-on work
  • Find being systematic and organized your natural way of work
  • Have strong communication skills, achieving understanding and alignment with main stakeholders
  • Are an excellent coordinator and collaborator, and enjoy working with a wide array of people, with diverse backgrounds, knowing how to adjust your communication with all of them
  • Excellent level of English

Additional Information

Why our employees choose us and grow?

  • Great environment – Wonderful team spirit, creativity and persistence are the drivers of our company. We are a fast-growing international company and you will be in the center of its progress in your dedicated region.
  • Learning – Our employees go through an extensive training period and are considered experts in the industry. This job is an excellent chance to grow into a talent acquisition superstar with exceptional knowledge of IT and telecom industry.
  • Mobility – Opportunity to embark on exciting business trips to help our clients and partners achieve market leadership.
  • Compensation – We strive to provide a competitive benefits package for our employees.
  • Awesome clients – We serve and partner with the majority of the leading mobile operators, OTTs, brands, banks, social networks, aggregators and many more. 

We do not ask for any fees (refundable or non-refundable) at any stage of the job application and or recruitment process. We, therefore, appeal to job seekers not to respond to any such requests.

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