Facebook sees over 8 billion views every day.
Search engines love videos too – Video is 53 times more likely to appear on the first page of an internet search than plain text listings. YouTube alone, the world’s second largest search engine sees over 4 billion video views a day.
Top talent is passive and elusive – captivate them, only text Ads lack Imagination – You need to find a way to do it better, Hiring is time consuming - you probably need an ATS.
Pictures or images can tell a candidate a lot more about the work place “content that includes pics produces 650% higher engagement than text-only content.” - Inc. Magazine.
Adding video is one way a page in this case a job ad can increase engagement leading to better Search Engine ranking.
Visitors who watch video stay on a website 2x as long & visit 2x as many pages versus those with no video- Kissmetrics.
According to Brightcove, video drives a 157% increase in organic traffic from search engines.
As also reported by Kissmetrics video now appears in 70% of the top 100 search result listings.
As per a Forrester Research, a minute of video is worth 1.8 million words.
Who hates video anyway!